Your Power | Advertisers Love You

Throw in a few more dollars for snacks each week and it still doesn't seem like much. Maybe you spend a few hundred dollars each year. So do your friends. And what about everyone else at your school? Keep adding everything up and pretty soon we're talking about some real money.

Not only do you spend your own money, you also represent a larger pool of dollars. You influence what your family buys. (For example, who picks the cereal?)

Also, you have a lot of spending years ahead of you. Corporations want you to pick their brand now in hopes that you'll stick with them through those future years.

Altogether, young people in the United States spend or influence the spending of $300 billion a year, or about 1 in 3 consumer dollars spent. That's not pocket change. It shouldn't surprise you, then, that corporations are targeting you with their advertising.

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